‘The shoe you will never own’ – a canny statement from Swiss brand ON Running as it introduces its first subscription-based running shoe, the Cloudneo. This represents a massive step forward for a brand embracing a more circular product system.
Not only are they made from beans (beans!), but they are also fully recyclable. Once you have worn out your Cloudneos after endlessly pounding the pavements, simply request a fresh pair and send your old ones back to be fully recycled and used for new products. So, no – you never ‘own’ them, but you do get to enjoy box-fresh trainers that not only function impeccably as a running shoe, but you’ll also benefit from plant-based power.
Rilsan is an exceptionally strong-performance bio-based plastic engineered from the beans of a castor plant that can be recycled again and again as it’s the only material used. They also grow in dry, sparse landscapes where little else can survive so that land isn’t taken away from agriculture-dependent communities. Highly regarded as a tough and durable material, Rilsan is used in the breathable knit, the highly responsive foam underfoot and even the eyelets. To add the cherry on top, no dyes or bleaches are used in the process.
ON has a long-standing association with innovative sustainable processes and recently introduced the first-ever shoe to be made entirely out of carbon emissions (the CleanCloud) as well as a line of shoes that removes the step of colour dyeing (the Undyed collection). Therefore the amount of water used is vastly reduced as is the dyeing pigments that would be washed into our water systems.
- Sustainable highlights: Run. Recycle. Repeat
- Trialled: 10k run along the Thames
- Comfort: Like walking on clouds
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